Cannes Lions

Million Mile Elantra

INNOCEAN USA, Huntington beach / HYUNDAI / 2019

Film
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Case Film
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Overview

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Credits

Overview

Background

In the United States, it’s a phenomenal achievement for anyone to have driven so many miles in such a short period of time. In fact, Hyundai went to great lengths to verify that Farrah’s car was indeed driven for those miles without major repairs or replacement of the powertrain. It’s not only a great testament to the quality of Hyundai vehicles, but also to the exceptional care Farrah took of her Elantra.

Execution

We meet Farrah Haines, a delivery driver who is about to hit her 1,000,000th mile in her 2013 Elantra. But she is disappointed because her odometer, like most digital odometers, stops at 999,999. So, Hyundai created a unique 1M emblem part just for her that we attached to her odometer so that she can keep tracking her miles and show off her achievement. And it has inspired us to consider redesigning odometers in the future so that any one can keep track of how far our cars can go.

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