In France when you have to advertise a car you can’t talk about its power or speed.

First of all, we needed to provide a way to reach everybody, on any platform.

Tell our stories to the largest number.

So we used Unity as development platform, one of the best multi-platform tools to design graphic and interactive experiences.

We created an Android app, an iOS app, a Flash and Unity version playable on the website.

We drew audience to the application and the website by posting all the 70 posters on social platforms like society6, Pinterest, Facebook and Twitter.

We created a Tumblr as well (http://miniwisdoms.tumblr.com/). A lot of blogs all around the world were seduced by the humor, the simplicity of the design and the generosity of the content.

MINI wisdom had been downloaded over 72 000 times on the Apple Store and Google Play.

That’s around 56 600 downloads on iOS and 15 400 on Android;

For the web version on the app, we count more than 100 000 unique visitors.

On average, they spent 15 minutes playing when first logging.

MINI France’s Facebook fans counter registered more than 11 000 new likers in a month.