Creative goal:To create an unprecedented interactive showcase for the three new limited-edition MINI variants (MINI Seven, MINI Park Lane and MINI Checkmate), with each setting in keeping with the character of the respective MINI.Each online special contains an interactive film panorama with different scenes and perspectives. These panoramas give users an in-depth impression of each MINI variant, and enables them to explore the highlights ... and to stumble upon the odd "Easter egg" or two.Target group:Post-modern trendsetters; modern mainstreamers; buyers of second or third cars; drivers of other makes of car; MINI owners