Cannes Lions

MINI

BEAM, Boston / MINI / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

Description

A powerful, highly customisable cloaking device that helps make it appear as if you're hard at work in the office when you're actually miles away, enjoying an afternoon of motoring. The Decoy kit includes faux documents that appear to evolve (as if they're being worked on) over time, sounds, video, even a sophisticated cranial modeling system....all to help cover one's tracks at the office when playing hooky.

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12 items

1 Cannes Lions Award
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