Cannes Lions

MINI

JUNG von MATT, Zurich / BMW / 2007

Awards:

3 Shortlisted Cannes Lions
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Overview

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OVERVIEW

Description

These digital chain letters were sent to subscribers of the MINI newsletter, as a call to make a test drive. To increase impact, the message had a viral twist to it: the form attached to its end allowed recipients to forward it to 50 of their friends. To underline the anonymity of the chain letter, they were read by computer voices.

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