Cannes Lions

MINI

TAXI CANADA, Toronto / MINI / 2007

Awards:

1 Shortlisted Cannes Lions
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Description

The Paddle-Ball Teaser was a part of a larger campaign to get people excited about all the new features on the new MINI. In this particular case, the man is riding a paddle-ball as the copy reads “The new features will really jump out at you”. When users happened to scroll over the banner, the man really did jump out, breaking the barriers of the banner and encouraging people to click through to MINI.CA where, once the car launched, they would be able to see real features that would really jump out at them – in 3D Turbovision.

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