An eye-catching stunt poster was devised, using a life-sized Mini to generate an element of excitement in line with the brand.A replica Mini was mocked up to look like a real one. It was then secured to a giant outdoor poster in a hip area of Milan.

The design featured a giant hand and a piece of string. The Mini moved up and down on the poster, as if it was a giant yo-yo.

The “Like a yo-yo” poster generated extensive word of mouth and was featured in 15 national press articles and in the advertising press throughout Italy.It also successfully contributed to boosting the brand image. Mini was recognised as being 44% more exciting and 40% more extroverted than an average car brand.