By the time entries closed, the campaign delivered well beyond expectations:•With a goal of 15 movies, in just over a month 40 MINI Movies were written, produced and submitted.• Nearly 5000 unique votes were registered.

•1,268 qualified new prospects were generated - way over the target of 500.

•The campaign also generated additional free media coverage, with radio stations and industry media promoting the story regularly.

•MINI’s Head Office in Germany is planning to roll out the campaign to key markets internationally, so our local client is very satisfied.