Cannes Lions

MINI AUTOMOBILES

PPGH JWT GROUP, Amsterdam / BMW / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Challenge: Reconfirm MINI drivers’ choice and generate new leads with a budget of just Euros6,000.

Solution: A promotional email requesting MINI owners to print out and display a 'MINI NOT FOR SALE' sign (with the telephone number of their local MINI dealer).

Many enthusiastic MINI drivers put up the signs and sent us photos and compliments (‘Superb! Keep it up', 'Only Mini can do something like this')A simple piece of paper, seen on motorways and online, generated numerous promising leads.

Results emails opened: target 51%/realised 70%. Photos received target 5%/realised 7%.

Similar Campaigns

12 items

Audi AI:ME Concept Car World Premiere

AUDI CHINA, Beijing

Audi AI:ME Concept Car World Premiere

2019, AUDI

(opens in a new tab)