Mini-cocoa seeds were distributed to users as a daily gift from the game. 48 hours later, the surprise: the seeds turned into chocolate trees where pots of Mini Chocolate Bis sprouted. Chocolate can be planted, harvested and stolen by farmers, strengthening the brand concept - 'Trust no one'.

More than 25 million chocolate trees have sprouted in the first week of action, impacting 100% of active users.In less than 24 hours, we had several videos on YouTube and thousands of posts in spontaneous media, sites, blogs and on Twitter.