At the end of every year, an original calendar is distributed as a giveaway by MINI sales consultants to owners in an effort to enhance brand loyalty.Our task was to design a new and joyful calendar.

The structure of the calendar is that the MINI looks like driving on an overhead shot of panoramic racing circuits one after another, by moving a miniature MINI serving as a date tick mark everyday. With the structure, MINI also looks like winning every race by the end of each month, and provides owners a sense of accomplishment.

The number of customers that arrived to the showroom during November and December had increased to 113% compared to the year before. Although the calendar was a free giveaway, it was sold for more than 20 dollars on online auctions. Six months has passed and it is still selling on internet auctions today.