Cannes Lions
MEDIA INTERACTIVE, Santiago / COSTA / 2007
Overview
Entries
Credits
Description
This campaign was born under the idea of "The hungry bothers you", using the traditional brand´s character (the monkey).The main idea (objective) was to surprise and capture the young internet users attention using an innovative ad with a familiar language for them.The ad achieved click through rates higher than 9%.
Similar Campaigns
12 items