We launched a teaser campaign for the new MINI, enticing users to break from their daily surfing habits and join MINI for an adventure on the internet.Inspired by the Matrix, the campaign takes every user to a series of real, independent and eccentric British websites instead of the MINI website.Targeting an adventurous audience who enjoys discovering new content on the web, the white MINI leads users through virtual portholes taking them to one of the many carefully selected sites. There were four websites within one journey and a total of three unique journeys created.