Cannes Lions

MINI COOPER

PROFERO, London / BMW / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

We created the MINI using 3D Flash animation. 5 portholes were designed for the MINI to zoom out of onto the webpages of the selected independent sites. The MINI then rests on the middle of the page revving its engine to entice users to click and follow the white MINI to the next part of their adventure. The final executions were extremely polished and powerful, playing on the speedy dynamics of the new car.

Outcome

Success was measured on how we could get trendsetters to engage and discuss the campaign. The campaign achieved a 9.7% CTR and over a third of all users completed the entire journey. The campaign was picked up all over the world by a large number of non advertising blogs.

Similar Campaigns

12 items

Calm Wash

GOODBY SILVERSTEIN & PARTNERS, San francisco

Calm Wash

2021, BMW

(opens in a new tab)