Cannes Lions

MINI COOPER

WEBGUERILLAS, Munich / MINI / 2009

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Brief:Create Viral Spots for the MINI John Cooper Works, which will communicate it's positioning as "extreme".Reach a young target audience (18-30 year-olds).Solution:We created the claim: "Not extreme enough? Try this." This offered the possibility to create multiple ideas where people do something really extreme, but compared to the MINI JCW, is actually not extreme enough. It should look as if the clips had been taken anywhere in the world. People should speak their mother tongue and not be translated or even subtitled.Launch:The Viral Spot Xtreme Catapulting was launched simultaneously in 5 countries on several Blogs on YouTube and other local Videoportals on the 1st August 2008.

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12 items

1 Cannes Lions Award
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