Cannes Lions

MINI COOPER 56

PLAN.NET CONCEPT, Munich / BMW / 2007

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How the new Mini was really created:The revolutionary new developments for the Mini revision 56 came from the secret (and therefore unknown) Mini lab, a subdivision of Mini. Here Mini’s scientists and engineers just follow their inspiration, how far out it might ever be: Rocket Power for the engine, chemical fusion for the lights system, an incredibly sophisticated machine for the production of interior parts.

INCREDIBLY MINI – THE NEW MINI.

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