We used an unusual and attention-grabbing medium to attract new customers: wigs! Bald promotion teams drove around and placed them around the downtown area in several cities as if someone had lost them. A sticker with the following copy was placed inside the wigs: 170 HP. The Mini Cooper S Convertible. Arrange a test drive now at www.mini.de. The sticker was also handed out as a flyer.

The campaign was a really big success! During the promotion 92% more appointments were made for a test drive than usual. This means that many people had a lot of guaranteed driving fun!