Cannes Lions
OGILVY & MATHER BERLIN, Berlin / COCA-COLA / 2014
Overview
Entries
Credits
Description
To launch the new Coca-Cola mini can in Germany, we created a special mini kiosk.
A fully functional, normal looking kiosk with vendor … just in mini version.
We placed the mini kiosk in several German cities, where we recorded the different reactions and interactions of pedestrians with the kiosk.
All this, inspired by a simple message that brought together our stunt and the new Coca-Cola mini can: It’s the little things in life that make us happy.
Execution
We needed to compose an original song that would highlight the key message of our idea: “it’s the little things in life that make us happy”. Together with Music company and singer we composed “The Little Things”. The song brings across the message of our campaign and the brand message of Coca-Cola “open happiness” in a natural way, giving an already simple and entertaining idea a positive and uplifting tonality.
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