Cannes Lions

MINI ONE D

MEDIAPLUS SPEZIALAGENTUR FUR MEDIA, Munchen / BMW / 2004

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Overview

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Credits

Overview

Execution

Campaign for introduction of a new product – transferring the distinctive 'news' feature from the advertising environment (current news) to the advertising message (introduction of a new product), plus dramatisation of the launch through the countdown.

Outcome

In the target group, 37 broadcasts of spots of 20 seconds each resulted in a range of coverage of 33%, 78 GRP and an affinity of 116.

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12 items

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