The MINI Adventures Album.Every MINI owner was mailed a pack including a MINI photo album.With the aid of mounted 'snapshots', the album detailed and cross-sold all the MINI aftercare services available.It also gave examples of how to turn everyday car journeys into 'A MINI ADVENTURE' and record them for posterity.Spaces were left at the back of the album for MINI owners to add their own 'MINI Adventure' photos.Owners were incentivised to email their 'MINI Adventures' to the MINI website, where the most entertaining would be put on display and win MINI merchandise.A humorous 'Guide to MINI Etiquette' was included.

The mailing required no response as such, but the website was inundated with photos from owners having their “MINI Adventures”. To see the gallery, please visit www.mini.co.uk