Cannes Lions
GITAM BBDO, Tel Aviv / TNUVA / 2010
Overview
Entries
Credits
Execution
Solution:We just decided to do something Big, so we made the smallest bus stop campaign in the world!!! We put dozens of mini bus stops all over the streets and turned the media into the message itself.
Outcome
ResultsThe campaign was on the air for about two weeks and was exposed to hundreds of thousands of people. Items on the radio, the press and on the net brought immediate public awareness and rapidly increased sales pitch.
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