Cannes Lions

MINI PIREUS BULGARIAN CHEESE

GITAM BBDO, Tel Aviv / TNUVA / 2010

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Overview

Entries

Credits

Overview

Execution

Solution:We just decided to do something Big, so we made the smallest bus stop campaign in the world!!! We put dozens of mini bus stops all over the streets and turned the media into the message itself.

Outcome

ResultsThe campaign was on the air for about two weeks and was exposed to hundreds of thousands of people. Items on the radio, the press and on the net brought immediate public awareness and rapidly increased sales pitch.

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