Cannes Lions

MINI R 56

PLAN.NET CONCEPT, Munich / BMW / 2007

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Overview

Description

Catch it!The go-kart feeling so typical of the MINI and even more so of the new MINI-series is at the heart of the staging of this online ad.The interactive ad invites the user to take action, to “catch” the new MINI. But due to the extraordinary agility and driving fun of the new MINI, this is a hard and fun task. The new MINI reacts so fast to every curser move the user makes, it’s simply intangible.INCREDIBLY MINI – THE NEW MINI.

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