We have created a programme preview in a major cable TV channel which shows a programme preview over the LCD window of a Motorola phone and positioned it right after Motorola’s regular TVC; after showing Mini Moto’s great shot in a fun way, we zoomed in to the LCD window of the phone and ran the next programme preview in it with the Motorola logo.

Since running the next programme preview, Mini Moto was ranked within top 3 out of over 100 products that the major service provider (SKT) sold and average sell-thru was increased by 210%. Key competitors are now planning to copycat our idea but we pre-empted this by securing prime time in major channels as annual contracts. And achieved highest SOV in cable TV and gained 217% of added value.