The awareness and understanding of biodiversity among Japanese people were quite low and threatened the success of the COP10 conference to be held in Nagoya. By raising awareness and promoting understanding of biodiversity, we would be able to build excitement among Japanese people, which would lead to a successful COP10.

Origami paper-folding is an activity that everybody can take part in, from young children to the elderly. Therefore, we created a mechanism that used origami as the vehicle. Members of the general public, rather than professional artists, were invited to make origami pieces. This allowed the movement to spread easily and spontaneously.

A wave of origami developed and spread among people. Origami events were held by volunteers and media coverage soared, creating a big buzz for COP10. Origami figures appeared in hotels, taxis and everywhere else in Nagoya. The convention venue was decorated with origami figures, which created an excitement among the participants and helped bring them together for the good of all living things. This led to the success of COP10 with the adoption of the Nagoya Protocol and Aichi Target.