Cannes Lions

MINUTE MAID SOFT DRINK

HAKUHODO, Tokyo / COCA-COLA / 2007

Film

Overview

Entries

Credits

Overview

Description

"A person does not click an advertisement according to the ad-maker". We solve this problem by utilising the movement of computer screen when you scroll up and down a page. When you scroll, the movement of screen affects the ad. Not only down, but when you go back upon a page. It is a totally new idea to let users participate in an ad without having them click on it.

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