Cannes Lions
HAKUHODO, Tokyo / COCA-COLA / 2007
Overview
Entries
Credits
Description
"A person does not click an advertisement according to the ad-maker". We solve this problem by utilising the movement of computer screen when you scroll up and down a page. When you scroll, the movement of screen affects the ad. Not only down, but when you go back upon a page. It is a totally new idea to let users participate in an ad without having them click on it.
Similar Campaigns
12 items