Cannes Lions

MIO MOOV GPS DEVICE

COLE & WEBER UNITED, Seattle / MIO TECHNOLOGY USA / 2009

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Despite having introduced the first GPS-enabled PDA back in 2002, Mio Tech has not claimed a rightful space in the GPS war. And in this category, recognition directly contributes to purchase intent. We needed to bolster Mio's awareness among tech-savvy Boomers who haven’t yet jumped on board with GPS. 'Behind Every Great Explorer is a Great Navigator' established Mio's credibility by celebrating their ability to navigate any situation.

This execution celebrates Mio’s ability to navigate any situation, taking a behind-the-scenes look at what happened when Lewis and Clark headed West.

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