Consumers were yearning for a simplified and smart meal solutions and robust new flavour combinations. Enter Mio, a flavoured water enhancer product meant to target young Millennials who are looking for a more customised experience when it comes to the taste of their food and beverages.

Far more than flavour, Mio empowers people to transform any liquid into their own unique beverage, fulfilling a role that no other brand has done before. It mixes the user’s personal taste and style to create a new experience every time.The identity was developed as a recognisable badge of the brand that symbolises confidence and strength. It tells the story of mixing liquids to the consumer’s personal taste to create something greater than the sum of its parts while still remaining cool and iconic.

Mio has been so successful they haven’t been able to keep it on shelf. They reached $100m in sales on December 6, 2011, just 9 months after the launch of the brand.Brand recognition: -No.1 brand in Beverage Mixers -Top 5 in all (sugar free) refreshment beveragesKraft was on allocation from the Q2 2011 launch until September meaning they couldn't stock shelves fast enough.