Cannes Lions

MIRACLE TOUCH FOUNDATION

LEO BURNETT, London / PROCTER & GAMBLE / 2008

Film

Overview

Entries

Credits

Overview

Description

In the first film in the new campaign we go backstage at a couture fashion show to capture the authentic, frenetic, often beautiful behind the scenes work of real make-up artists using Max Factor (the make up of make-up artists) to transform top model Carmen Kass.The product is Miracle-touch Liquid illusion – a foundation that transforms from solid to liquid when applied.Once transformed the model goes on stage for the finale.The culmination of the film is the show itself which is a visualization of the product where the catwalk itself transforms from solid to liquid.

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