*Media team achieved to find the site with greatest traffic of people within offices and shopping centers: the bathroom. They polished and cleaned the floors with our product and then placed posters, achieving the desired reflection and attention of people.

*The audience was a great help, since they posted on their social networks our idea. This meant that more people were aware of the product and its brightening power.

*This case achieved a greater impact than expected, as it became viral by social networks.

*We achieved to make clear the brightening power of the product and this was reflected on sales the following two months.

*Sales increased by 7% versus previous semester. Visits to the home page of the product increased 80%.