Even a coin can make a big difference – that’s precisely what the promotion cards/free cards had to convey. The silver fields on the cards could be scratched open to reveal what a single coin can fund: food, electricity, medicine or just toys. A very simple and direct idea.It had to be just as easy for recipients to make a donation. The www.powerofacoin.com website was specially set up for new donors.

More than 1,400 people set up donation subscriptions on the www.powerofacoin.com website! With a circulation of 10,000 cards, that amounts to a response rate of 14%. Without any financial expenditure for Misereor, as all of the suppliers involved provided their services gratis.