Spikes Asia

MISO SOUP

DENTSU Y&R, Tokyo / CHUGAI PHARMACEUTICAL CO., LTD. / 2017

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The son visits his mother, who has osteoporosis but lives alone in her hometown, to ask her to move in with his family. She does not directly answer him, but rather, takes him shopping. Seeing his mother enjoying lively interaction with the people at the market, the son realises how deeply her life is connected with her hometown and being independent. Later at home, the son again raises the issue with his mother of living together. By asking her son to taste her miso soup, she communicates her true feelings, that she wishes to stay in a familiar environment and continue to live independently, rather than being cared for by her son or his family. The son decides to respect her wish to stay in her hometown and live on her own. And to make it possible, he vows to help her stay on regular treatment for osteoporosis.

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