Cannes Lions

Miss Colombia

Y&R, Lima / BRITANICO ENGLISH INSTITUTE / 2016

MP3 Original Language
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To make the point that in Latin America everyone has to know English to have a better chance to achieve success. We went the other way around and looked for those very few people that can afford not to know English. Like a boxing champion of the world, a famous soccer player with a huge bank account or a gorgeous Colombian beauty pageant model, among others.

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