Cannes Lions
BBH, London / MISSING PEOPLE / 2013
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The charity Missing People generated mass awareness of their new phone number with a powerful interactive drama the audience would not forget: viewers had to phone the ad to hear the rest of the story which showcased how the charity helps both the missing and those left behind. After listening in, they would receive a text inviting them to store the charity’s new number, 116 000, inside their phones.
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