Cannes Lions

MISSION STATEMENT AND CORPORATE PHILOSOPHY

SERVICEPLAN, Munchen / DACHSER / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We have printed the largest tarpaulin in the world at 290 m2 (classic Dachser logo and slogan) and divided it into 25,000 squares. One of these squares was affixed to each of the Corporate Mission Books in advance and provided with an individual code.

At the same time, a microsite was set up on which we linked each of the 25,000 codes at the appropriate place in the logo. This enabled all employees to take their piece of the printed Dachser tarp, upload a photo and, if they wished to do so, view or even contact their 'neighbours' in the logo. A film on the microsite documents the fragmentation of the record-breaking tarp.

Outcome

Although our concept well exceeded the original budget, our client Dachser was so enthused and captivated by the idea that they commissioned it anyway. About half the staff had registered on the microsite on the first day of receiving their copy. The record-breaking tarp was the number one talking point all around the logistics centres and after a week there were 23,000 registrations.