This year, Porsche celebrated its 75th years anniversary with a huge festival in Zuffenhausen on the 8th of June, livestreaming it worldwide. While most people anticipated an event about the glorious past of the brand, Porsche secretly worked on a new concept study for an all new hypercar that would be revealed at the festival to surprise the world. After the Carrera GT and the 918 Spyder, People have longed for a new hypercar from Porsche for years, thus making it the perfect surprise to be revealed at the 75 years Festival.

The limitation of not having a real car to shoot with was used to our advantage by using CGI to the fullest in order to portray certain highlights in an abstract way before letting the viewer understand what they just saw.

The goal was to create a tangible atmosphere. Not to show crystal-clear and undercooled materials. It was more about "breathing real air" and feeling materials and textures. Even though we are in a surreal world, the world and the vehicle feel real and present.