In Belgium’s busiest shopping malls, we put a real Alfa Romeo MiTo in a real shopping trolley, with no visible means of support! A truly impressive demonstration of just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced.

While the other big brands spent a fortune on traditional media, the only real price campaign which was picked up and talked about was Alfa Romeo’s. The Alfa Romeo MiTo reached a stunning +168% sale! And Alfa Romeo ended the car fair with nothing but records. Not only did they send 80% more cars then this time last year, they also broke their all time Brussels car fair sales record by nearly 20%. And best of all, they managed to make their cars cheap without making the brand cheap.