Cannes Lions

MITO

ARMANDO TESTA, Turin / ALFA ROMEO / 2012

Film
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Mito plays since its birth with music and music has always been used effectively to bring the spark that the car embodies to life.Now, the new campaign takes the magic of music further with the endorsment of the famous Bob Dylan's quote "There is nothing so stable as change" that encapsulates the search for individuality of Mito primary audience.The narrative driving the film is a series of thoughts from a main character who embodies the spirit of Mito.

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