Instead of making a small and temporary campaign about this achievement, we decided to develop something more permanent and useful, the Alfa Romeo Crash Proof Folder.Distributed via an e-newsletter, this free desktop application protects all your precious digital files against a computer crash (every file placed in this folder is safely stored online). Forever.

An e-mail was sent to 80,000 local contacts in Belgium. 11.7% of them downloaded and installed the application. Because of this success the application will now also be distributed on an international database.