Cannes Lions

MITOCHONDRION

BORGHI/LOWE, Sao Paulo / SAO PAULO CREATIVE CLUB / 2013

Case Film
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

A man feels an emptiness when he realizes the insignificance of his life. He wonders what happened with all his dreams. While he awaits his death, he reflects on how good it would be to have another chance, a simpler new life. The man dies and is reborn, but he reincarnates as a mitochondria. And again he feels a great emptiness.

Lesson: Don’t miss the chance of registering the good things you do in this life. Submit your work to CCSP. You might return as a mitochondria.

Execution

A man feels an emptiness when he realizes the insignificance of his life. He wonders what happened with all his dreams. While he awaits his death, he reflects on how good it would be to have another chance, a simpler new life. The man dies and is reborn, but he reincarnates as a mitochondrion. And again he feels a great emptiness.

Outcome

It worked really well.

The piece was much commented on and praised at the advertising agencies.

And there was a record number of entries for the festival.

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