Cannes Lions

MITSUBISHI 4X4 RANGE

TEQUILA\BRUSSELS, Brussels / MITSUBISHI / 2006

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Overview

Outcome

The Stop Chichi microsite collected 2500 qualified addresses.495 Pajero's sold = 123 % of sales target.Peak sales of other Mitsubishi 4x4 models in months immediately following the campaign (October, November, December 2005). An important sales boost in view of the fact that customers tend to postpone their purchase till after the Brussels Car Show in January 2006.

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