In late 2006, Mitsubishi launched an updated range.The agency positioned the launch as - The Mitsubishi Revolution. The website was the centre of the Revolution.

The site's objectives were to:· Create interest in the new models.· Encourage existing and potential owners to re-evaluate the brand.

The results speak for themselves.

· Over 200,851 web sessions - the highest ever for a Mitsubishi site.

· 55% open rate to eDM (industry average 20%).· Over 50% revisited site.· Ranked no.1 in Australian motoring sites.· Over 10,600 requests for information.