Cannes Lions
AFRICA PROPAGANDA, Sao Paulo / MITSUBISHI / 2007
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This ad is part of a Mitsubishi campaign in which the idea is to associate its 4X4 cars line with the adventurous spirit. In this context, this piece makes a completely different use of the email marketing: it transforms the traditional and nerd 'out of office automatic reply' in a typical 4x4 message.
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