Branded Entertainment is not big in Brasil yet. Most brands are still investing big money in 30” spots on TV. But as wonderful as the glitz and glam of superstar-laden campaigns can be, it’s always refreshing to see a piece of work from a sports brand that celebrates real people, in an authentic, believable way. This is the kind of content our target wants to see. This is the kind of stuff that inspire them. So we started a very sophisticated content strategy for Mizuno. Today its YouTube channel has more than 195 uploads. This project is part of this strategy.

The audience was the amateur athlete who strives for high performance in their leisure activity. The campaign goal was to build and prolong Mizuno’s relationship with them. These athletes are always seeking for inspiration. And for them is very inspiring to see a brand celebrating real people.

The campaign generated 100% positive feedbacks from consumers.

The film got 710,000 views and more than 44,000 interactions.