Spikes Asia
THE EDITORS, Sydney / MEAT & LIVESTOCK AUSTRALIA / 2024
Overview
Entries
Credits
Background
In an ongoing and turbulent political and social climate, MLA is paving the way to unifying the generations through Australian Lamb. Comedically jabbing at timely pet-peeves from each age demographic, this spot juggles and targets our broad nationwide make-up.
Execution
Left to their own devices, each generation has become the worst version of themselves - until a lamb BBQ appears to remind Australian of all ages that, actually, we have more in common than divides us.
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