Cannes Lions

MLK FOUNDATION

SAATCHI & SAATCHI, New York / ADVERTISING COUNCIL / 2004

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Al Roker enters a gymnasium. He passes the treadmills; none seem right to him. Finally, we see what Al sees: a "white guests only" sign on the treadmill. Al leaves the gym, disgusted; Cut to a visual of the MLK memorial in Washington D.C. An off-camera announcer asks for a donation.

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