BBDO NEW YORK, New York / MARS / 2015
The M&MS keyboard brings spontaneous fun to an otherwise mundane task (emailing/texting someone). Our goal was to increase the relevance of M&MS by getting people to think of the brand when they need a moment of fun in their lives. Our keyboard is unique to any other keyboard, as it incorporates amusing sounds that accompany each tap of the keyboard, and entertaining GIFs from our most iconic and beloved ads.
The app launched on April 30, 2015, and results are still pending.
HAVAS TORONTO, Toronto
2017, GREENFIELD NATURAL MEAT CO.
McCANN ERICKSON INDIA, Mumbai