Cannes Lions

M&MS

BBDO NEW YORK, New York / MARS / 2015

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Case Film
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Overview

Entries

Credits

Overview

Execution

The M&MS keyboard brings spontaneous fun to an otherwise mundane task (emailing/texting someone). Our goal was to increase the relevance of M&MS by getting people to think of the brand when they need a moment of fun in their lives. Our keyboard is unique to any other keyboard, as it incorporates amusing sounds that accompany each tap of the keyboard, and entertaining GIFs from our most iconic and beloved ads.

Outcome

The app launched on April 30, 2015, and results are still pending.

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