Cannes Lions

M&M'S

GREY INTERACTIVE, Sao Paulo / EFFEM / 2002

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The M&M's characters are already known by the largest part of the public, from kids to adult. Various off-line campaigns were created, but never an online campaign. This is the first one in the world. So, in order to make the launching of the website, we informed that the M&M's characters are now going to invade the lives of the consumers also on Internet and make it a lot more fun.

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