The interactive media team was charged with building an online media recommendation to support traditional media vehicles (e.g. TV, print, etc.). The goal was to increase the number of votes for the Global Colour Vote (GCV) while keeping the 'cost per vote' to a minimum. The media team crafted creative tactics and buying models that delivered a 'cost per vote' that not only met client goals but also beat all historical rates for 'cost per vote'. The interactive media team also created a lot of buzz by negotiating a homepage takeover on a major portal that promoted the webcast and announcement of the winner.