On January 25th, the national newspaper DER STANDARD was published without press-photos. It seems as if someone had 'kidnapped' the photos. Instead of press photos, readers see blank spaces and instructions on how to instantly get the missing photos onto his/her mobile.

51.3%(!) of enabled readers of this national newspaper instantly tested the service and downloaded press-photos to their mobile. The service was free. This outstanding idea also generated a lot of national and even international press coverage.