Do you dare go to the dark side? Experience M-Pire! An out-of-this-world site created in support of the M&M’S tie-in with the release of "Star Wars: Episode III". The M-Pire is a parallel to the Star Wars universe in which the M&M’S spokescandies, Red, Yellow, Green and Crispy play the parts of such Star Wars favourites as Darth Vader and Luke Skywalker. The site has two sides - Dark Side (for Dark Chocolate) and Jedi Side (for Milk Chocolate). Viewers are challenged to "Go To The Darkside" of the website as a metaphor for trial of Dark Chocolate M&M’S.